Cloud Story 2

LUXURY GOODS BRAND FOSTERS THE POWER OF CLOUD-BASED DIGITAL INNOVATION TO BOOST ITS E-COMMERCE BUSINESS

Globally, organizations have accelerated the adoption of multicloud or hybrid cloud environments in recent years. However, despite considerable benefits, IT professionals often face increased complexity in managing the disparate cloud environments - with difficulty moving workloads and data between providers and network unpredictability. In addition, an effective cloud strategy cannot succeed without flexible, reliable, and seamless connectivity to the cloud. 

As the only Software-Defined Cloud Interconnect (SDCI) provider delivering a secure, end-to-end managed service, InterCloud helps businesses simplify and accelerate network operations with a high level of performance and transparency for critical applications distributed across multiple locations and different cloud providers. 

To give you some real-world examples, we are pleased to bring “The Cloud Stories.” – a collection of short-form use cases that illustrate key challenges some of our customers have faced and the InterCloud solutions that have helped overcome them.


LUXURY GOODS BRAND FOSTERS THE POWER OF CLOUD-BASED DIGITAL INNOVATION TO BOOST ITS E-COMMERCE BUSINESS

Leader in luxury goods market makes a strategic shift to deliver a direct-to-consumer omnichannel experience to its global customers, enabled by multicloud connectivity.

Business objectives:
Drive long-term competitive advantage in high-growth markets with an e-commerce strategy powered by the cloud to enable business agility, instant scalability, shorter time to market, and increased operational efficiency.

CUSTOMER CHALLENGE

  • The Covid-19 pandemic created new consumer buying behaviors and propelled a need for the company to accelerate the go-to-market of its e-commerce strategy at speed. However, there were limitations in its existing cloud connectivity setup to be able to do this. These limitations included a legacy MPLS network, lack of readiness for rolling out multicloud-at-scale, and the absence of granular network visibility and control for cross-cloud workloads – posing a challenge for the business.


SOLUTIONS

  • The InterCloud solution was selected to enable the company to provide seamless connectivity across a multicloud environment to simplify and accelerate its network operations with enhanced performance and visibility.

 

 

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CSP PARTNERS

AWS EU.
GCP EU.
Alibaba Cloud CN.

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CLOUD ON RAMPS

FRANKFURT.
PARIS.
ZURICH / GENEVA.
SINGAPORE. 
SHANGHAI.

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SERVICE BUILDING BLOCKS

  • Resilient 10GB Cloud Appliances in Europe.
  • Orchestration of multiple underlays: local network in China, Virtual Cloud Appliances in Singapore.
  • Capacity: 1G subscribed in EU & 500MB in China.

Context

In order to deliver a true global omnichannel experience, disconnected data silos need to be brought together with an integrated cloud platform to simplify, accelerate and scale cloud interconnections without soaring network costs.

In less than three months, InterCloud onboarded all cloud resources on its Software-Defined platform, enabling the customer to boost its business agility and bring its e-commerce direct-to-consumer strategy to life.

The customer is now able to add new cloud service providers (CSPs) or software-as-a-service (SaaS) directly in minutes - simply by deploying automatically pre-configured cloud connectors. Additionally, with virtual network function (VNF) virtualized and hosted in the InterCloud platform means that all cloud connectivity is optimized – enabling the customer to scale up or scale down network resources available to applications and services as required.

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BENEFITS

  •  Ability to connect quickly and easily to any IaaS, PaaS, or SaaS – at scale.
  • Flexibility to add or remove CSPs as you need, very efficiently via APIs.
  • Highest levels of security and compliance.
  • Ability to monitor any cloud connectivity end-to-end per app or product or brand or division.
  • Ability to shape the network as the application requires by adding specific virtual network functions through
    InterCloud´s SD-fabric.

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DIFFERENTIATORS

  • Monitoring of multicloud connectivity through a single pane of glass.
  • Managed services with end-to-end solution SLA from Shanghai to Frankfurt - Paris - Zürich - Geneva at the workload level.
  •  A reliable partner network in mainland China to provide a fully managed multi-sites cloud communication platform that complies with local regulatory guidelines and seamlessly bridges Mainland China with the other cloud regions globally.
  • An attractive business model with full cost transparency and control.

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WITHOUT INTERCLOUD

  • Operational complexity: multiple contracts, inconsistent service level agreements with different vendors.
  • Reduced business agility and slower response to market changes.
  • Governance pressure to mitigate the security risks in a multicloud environment (potential data breach in cloud-to-cloud traffic).

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WITH INTERCLOUD

  • Multi-cloud readiness at scale.
  • Single end-to-end solution SLAs.
  • Strong I/O governance.
  • Pay-as-you-grow consumption model.
  • Security compliance.

 

OUR SLA COMMITMENTS

 

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SERVICE AVAILABILITY

 

LATENCY

LATENCY

 

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PACKET DELIVERY RATIO 


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